Posted by: mindyrappoport | 06/30/2011

Creating a Facebook Page

One of the biggest modern blunders a business or journalism professional deals with is keeping their personal and professional lives separate online. Although it’s impossible to completely separate your personal and professional images online because anything posted on the Internet isn’t private, you can help people distinguish between the two and market yourself professionally by creating a Facebook page.

What’s the difference between a Facebook page and profile? Not much. While you can’t send “Messages” (like emails, but on Facebook) from a Facebook page and you don’t have “Friends,” you can track how many people “Like,” or follow your page. You can also use a Facebook page to post recent work, videos, photos that are related to your work; only people who “Like” your page will see this new information you choose to share.

Screenshot of "Create a Page" on Facebook

How to: Create a Facebook Page

  1. Log into your existing Facebook account, or, if you don’t have one already, create an account and log in.
  2. Once you’re logged in, go to https://www.facebook.com/pages/create.php. Click the category your page will be associated with and select/fill in the requested information. For example, if you’re a journalist creating a page, click on “Artist, Band or Public Figure,” select “Journalist” in the categories drop down, then type in your name the same way it appears on your profile page (you can view your profile page by selecting “Profile” in the right hand corner of the screen). Check the Terms of Agreement box, then press OK.
  3. Once you have created your page, you’ll be redirected to the new page, which will have a blank template but will look very similar to a normal Facebook profile. If you aren’t directed to your new page, you can access it by going to the right top corner and clicking “Account,” then “Use Facebook as a Page,” and then “Switch.”
  4. Click on the box in the top left hand corner where your picture can be uploaded, just like on a Facebook profile page. Upload a professional looking picture of yourself.
  5. Click “Info” below your picture. Fill in ONLY the information you choose to share with everyone. Keep it professional and make sure to edit what you write so that there are no spelling or grammar errors. Make sure to include the links for any websites you have such as an online portfolio, your Twitter page, or links to work you’ve done in the past or LinkedIn.
  6. Once you’re done, click “Save changes” at the bottom of the page, then go to the top right corner and click “View page.”
  7. Add some content to your page! Post a link to some of your recent work, a video you put together, pictures, or anything else that you did in relation to your line of work. Add these by clicking “Wall” on the left side below your picture, then clicking on the category associated with what you want to post and uploading content.

How to: Publicize your Facebook Page

Screenshot of where to add content on your page

  1. Finally, publicize your new page! Click “Get started” on the left under your picture, then click “Import Contacts” in the top center of the page. Follow the on-screen instructions to add professional contacts through your email account or a document. If you want to publicize your page on your personal profile, click on “Wall” on the left side under your picture, then copy the link that shows up in the navigation toolbar at the top of your web browser (where the web URL goes). Next, switch back to your personal Facebook profile by going to the top right corner and clicking “Account” then “Switch back to (your name).” You’ll know it’s your personal Facebook profile because it will have your personal Facebook profile’s picture next to it.

    Screenshot of me publicizing my Facebook page

  2. Click “Link” on your Facebook profile’s add content box at the top of your wall, then paste your Page’s link in and click “Attach.” Write a short blurb to friends about why they should like your professional page–if they want to follow you professionally, view your work, refer you to someone they know, etc.

Example of a Facebook Page

For an example of a Facebook page, check out the page I made for myself as a journalist.

If you have any questions, please feel free to comment back here and I’ll help you!

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Responses

  1. […] already talked about the importance of maintaining a professional Facebook page and utilizing Contxt’s text message business cards, but there’s a few other new media […]


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